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Project Overview:
Packaging for a new line of 100% additive-free products

Client: Pure Nature

Objectives:

To design packaging for a series of 100% additive-free products that align with the brand’s identity and appeal to the target audience. The packaging needed to convey the product’s natural and pure qualities while standing out on shelves and online platforms.

The project focused on developing packaging for a new line of 100% additive-free products. The goal was to create packaging that not only protects the product but also reinforces the brand’s values of purity and transparency. The result was a series of packaging designs that used clean, simple, and natural visuals to effectively communicate the product’s benefits. The final deliverables included mockups and print-ready files for two types of packaging within the selected product categories.

The color palette consists of earth tones such as greens, browns, and beiges to further emphasize the natural aspects of the product line. These colors also have a calming and soothing effect on consumers.

I chose Acma's type family for the brand font for a modern sans-serif font that evokes simplicity, purity, authenticity, and forward-thinking.

The box uses a clean design with natural tones that reflect the origin of nuts. The outer surface is painted with delicate patterns inspired by nature to create a sense of harmony and authenticity. The front of the box has a window through which you can see the nuts, allowing you to focus on them. Through this window, one can see the high-quality nuts inside and enjoy their vibrant colors and attractive textures.

I aimed to show purity, transparency, and natural goodness for the food line. The design is intended to encourage customers to experience the beauty of nature's bounty and embrace a lifestyle centered around healthy, additive-free foods. The final design reflects the natural essence of the product and incorporates earth colors for a clean, modern look. In addition, an illustration of a plant is intertwined with the brand logo to symbolize that the product is an organic food and establish a strong visual identity.

For the cosmetics line the design is minimalist and eco-friendly. The use of recycled materials and biodegradable packaging will be in line with the brand's durability capabilities and environmental awareness values. The packaging font will be a clean, easy-to-read sans serif font to convey transparency and sincerity.

The design in this line shows simplicity, purity, and environmental consciousness. Using earth colors and modern fonts created a cohesive, visually appealing image that resonates with health and environmentally-conscious consumers. 

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